Most of us don't know about the Pogo stick problem. This is the issue which really can affect your current ranking.Your website is coming on the top for most of the search terms. You're getting huge traffic, probably most of them are your potential customers. However, have you ever noticed your bounce rate? Is it constant, or decreased, increased....?
Well you must check your Google analytic report.
If your website|webpage is irrelevant to your search team, and you've a crappy website (may be not mobile friendly), with a long-long loading speed, your visitor will definitely bounce back to the search result page again. If the visitor found the next search result is appropriate, and he|she likes to be on that page without returning to the search page, your rank may hurt. This is Pogo sticking!!
Let me clear you:
If the search term is not proper for your website, or if your website has not been enough content to engage your visitors on your page, they will bounce back from your website to the search page again. Think when you tried to search some terms, and you visited the site that is on top rank, and you didn't find what you're looking for.. It's really frustrating. STOP DOING THAT. Always make sure you're targeting the right terns, and your site has a lot of content to engage them. Probably you can take the help from the professionals to know the key terms, or I will suggest to ask your customers to leave you feedbacks.
No web owner will like, if your visitor bounces back because of webpage look & feel. This is your website, how can you do that to it? Now folks are visiting the website through their mobile|tablets. If your website is not responsive, definitely your visitor will bounce back. Google is also considering the same factor here. Make sure to use HTML 5 for making your website responsive, high resolution, visible buttons, and probably fewer flash works. This really leaves a great impression in customers' mind.
You need to work on it. Probably you can take the help of https://developers.google.com/speed/pagespeed/
Well you must check your Google analytic report.
If your website|webpage is irrelevant to your search team, and you've a crappy website (may be not mobile friendly), with a long-long loading speed, your visitor will definitely bounce back to the search result page again. If the visitor found the next search result is appropriate, and he|she likes to be on that page without returning to the search page, your rank may hurt. This is Pogo sticking!!
Let me clear you:
Inadequate webpage|terms|information:
If the search term is not proper for your website, or if your website has not been enough content to engage your visitors on your page, they will bounce back from your website to the search page again. Think when you tried to search some terms, and you visited the site that is on top rank, and you didn't find what you're looking for.. It's really frustrating. STOP DOING THAT. Always make sure you're targeting the right terns, and your site has a lot of content to engage them. Probably you can take the help from the professionals to know the key terms, or I will suggest to ask your customers to leave you feedbacks.
Website look and feel:
No web owner will like, if your visitor bounces back because of webpage look & feel. This is your website, how can you do that to it? Now folks are visiting the website through their mobile|tablets. If your website is not responsive, definitely your visitor will bounce back. Google is also considering the same factor here. Make sure to use HTML 5 for making your website responsive, high resolution, visible buttons, and probably fewer flash works. This really leaves a great impression in customers' mind.
Loading speed:
You need to work on it. Probably you can take the help of https://developers.google.com/speed/pagespeed/
