Link Building Services:

This is not new to the website owners. But, the techniques are new.

Links are the IMPORTANT tool to generate traffic. There're 10 channels to generate links. Below are the details:

1. Blogs

   

   Link Building Channels

2. Press Releases
3. Forum Postings
4. Articles
5. Social Bookmarking
6. Social Networking
7. Directories
8. Video Promotion
9. Podcasting
10. Yahoo Q & A

Maintain the quality:

• No Links To Bad Neighborhoods :- The page that links to you will not have any links to bad neighborhoods that would negatively affect your site.
• Relevant :-  Links should be added from/on relevant websites.
• No FFA :- There should not be any FFA links (Free For All)
• No Search Engine Banned Links :- There should not be any links from search engine banned websites.
• Anchor text is vital.
• All links should be from Google authority sites/cached site.
• Avoid link scheme.

These links can be generated from various sources, you may find hundreds of offer on this. However, please make sure these link building service provider has some credibility to do it.

Three-way link Building

Three-way link exchange is a traditional SEO method, commonly use for driven traffic and improve the ranking. In some point, Google considers it as a disavows to link guidelines. Most of the webmaster still like follow this traditional link building technique, as they've legitimate cases to do this.

What is three-way link building? 

Building the link between three different websites is known as Three way/Triangular link. Let's take an example:

Three-way link building

Site A and B is owned by you, and C has requested A to build a link with C. Now; you'll keep a link from C and will provide a link from B. This is how it's done.

What benefit will be there?

This technique is help full only if you've got the right way and reason to do this. There're more than 80 parameters to build link and if your three-way link also satisfies all these parameters, you've a right reason to do so. This in return, improves website's PR and as traffic as well.

Should I use it?

Recently, I got a quarry about three-way link building; "Does three way linking really work these days, I thought Google frowns on this practice?". I should be honest, No Google never frowned these links. Google has only introduced some guidelines, to improve its quality. However, most of the webmasters and SEO companies manipulate to build these links. I would recommend asking your service provider to share their link building strategy with you, so that you can also judge their credibility.

As I've stated above, the real problem is with the BlackHat SEO guys, who really thought they are smarter than Google. Actually, most of them have lots of spammy sites to provide you spammy links. If the primary site is not linked and commonly built to provide support to their main site, then there is huge chance of getting a spammy link on your site. It will not affect the SEO service providers, if one site crashed by Google. So, what about your link? They are just not in existence. You'll never get benefit out of it. The worst is, you'll get a post campaign report with customized templet to justify the $$ you've spent in it.

P.S: Every single links are valuable, if you've naturally earned them. Most look after the relevancy!! 

Select the best keywords for the SEO campaign

Following to my April 11th blog post, below are some easy techniques for layman to identify the best keywords for the SEO campaign.

Meta elements are very important from search engine point of view. These are not displayed on the website, but helps the crawler to understand the websites offerings. To identify these elements, one need to go into the  website source code. Follow the below steps:

Step-1

Open the website on your preferred browser and hit the CTRL+U to get the website's source code. You'll get a new tab with the address: view-source:http://www.Domain.com

Step- 2

Use the CTRL+F to open the search box and type "keyword" to get the list.

Website Source Page

Considering these keywords for optimization is NOT always a wiser decision.

These are the good keywords to target, but as I've already mentioned "select the best for the campaign". However, by using these keywords you can get a preferred keywords list. Follow the below steps:

Step- 1

Open the Google keyword tool: https://adwords.google.com/o/KeywordTool‎
You'll get a page like this:

Google Adwords Tool

Step- 2

Put the requested data; Word or Phrases, Website & Category. Hit the enter key to get the list.

Step- 3

You can refine the search by using the Advanced Options and Filters options.

Advanced Options and Filters

Step- 4

Wisely select the keywords from the list. Check out their Competition  Global Monthly Search and Local Monthly Search.

Keywords List

Select the keywords from the list which are relevant to the website offerings.



This kind of tools are helpful, but it's not recommendable. Most of the SEO companies can fool you by providing you a keyword list by using these tools. Please read the website content, the offerings, and other important elements to find the best keywords to target.

Try this and let me know, if you've got any questions for me.

Types of keyword

Earlier I've posted about the keywords. However, I've never posted anything relate to their Types. So, below they are:

What are the types?

Based on the competition and search value keywords have 4 categories:

Branded keywords-
These are the type of keywords whose search value and competition both are High. If you're targeting these keywords, be sure that you'll have long Campaign duration. Your investment will be HUGE, and so the TRAFFIC too. That doesn't necessarily mean that, you'll have all your potential leads on your website Landing page. It'll only give you the assurance on the percentage of Traffic flow. Some of the samples are: Mobile phones, Electronic goods, Mango fruit, etc.

General Keywords-
These keywords will also give you good traffic. However, these keywords has medium/less number of competitions  These can be achievable within the time frame and often Predictable. Based on the business you can select your keywords from these categories. Some samples are: Buy mobile phones, Buy electronic goods, Buy mango fruits, etc.

Keyword Type Chat

Short keywords- 
These are mostly one or two words. They can be from branded groups as well general groups. They might have huge competition and less too. Some samples are: Mobile pricing, FMCD, Fresh fruits, etc.

Long tell keywords- 
These keywords are good for the business point of view. They'll give you real traffic in quick time. They are more than two words and genuinely long. Some of the samples are: Buy mobile phones online, Limo services for Neywork, Buy fresh fruits online, etc.

Keywords are vital for the web business, be sure you're targeting THE RIGHT ONE for your website.

Keyword:

It is the term in your web content that makes it possible for people to find your site via search engines. When you're thinking to optimize the website organically, be wise enough to choose the right keywords. There are lots of free tools available to find out the keywords. You can use them to find the keywords, Google adword keywords tool is an easy example. You can also purchase paid tools too. However, be careful when you're selecting any term as your prime keyword.

Keywords

How you'll find the best keyword without using the tools?

A good keyword can be any term that is related to your web-business. Below are some suggestions to find the best keywords:

Products or services: Have to understand that service market is the way different than the product market. So, be sure what you're offering and based on it find the terms which are related to your sector.

Any brand names in use: If you're selling any branded product or services, you can use their brand name along with your selected term. Never use an only brand name as your keywords as you'll never target it. Branded company not only does online promotions but also do offline promotions.

Location: Must look at the location. What should be your target market? If you want to target local market, have to use the local keywords. Branded keywords never give you the satisfactory results as they are meant for global market.

Your USP: You know your business better than others, know the USP of your business. Select the term which will reflect your web-business USP.

Always remember keywords will give you ROI, if that is relevant to your web-business.