Static vs. Dynamic URLs

Wishing you a wonderful New Year!! This is my first post after 2013, hope I will continue to help you throughout this year, to improve your SEO knowledge.

Static vs. Dynamic URLs

There is huge confusion among the users' about Static & Dynamic URLs. I read an article about this topic on air, and I tried to learn more to develop a Readonly knowledge.

Three important phases to successful online marketing strategy.

After serving 2yrs in online marketing industry, I've found it difficult to answer the queries on the time frame. I personally believe; every website marketing requirement is different. How one strategy will work for all? The fact is, there is no certain strategy that'll zoom your online presence.

Search Engine Optimization [SEO]

Actually I've not posted anything to explain "What is SEO" before. It'll be a stupid answer if I say, "hy, you must have an idea on it". So, I apologize and here we go:

What is a Search Engine?

Ok, when you'll try Google with "what is search engine" it'll give you a complete information on it. I tried:

Search Engine Result

Search engine is a web base program which collect and provide information at a Click.

What is Search Engine Optimization?

Search engine optimization is a process of making a website/blog search engine friendly as well as user friendly. It's a smart activity which takes time to serve the result. the process starts with making a error free website/blog and ends with the "Thank You" page.

Categories Activities:

On-site:
To make sure the website/blog has no technical errors and all the codes are search engine & user friendly.

On-page:
To make sure a technically error free website is available to all the search engine to collect the data/information.

Off-page:
To make sure the website/blog is reachable for all other web users through strong link popularity.

Above are the general information about the search engine optimization service. Want to know what're the benefit of doing this?

SEO for Product Base Website:

SEO is the process to rank a website on top listing of any search engine for the buyer's keywords. Every website and their purposes are different. Looking to the business you need to select the marketing strategy.  You can't run a campaign for the sake of marketing only.

Does your on-line business need marketing campaign?

Yes, if you're a on-line approacher. Every business needs an effective marketing strategy and same your web-business too. Need to know what strategy will work. It may be SEO, SMO, E-mail Marketing & Anything.

Does your business need SEO?

Yes, if you're completely focusing on the organic traffic. Service based sites need client testimonials and references to complete their marketing strategy. Where product base sites need good product reviews and competitive pricing.

SEO strategy for Product base web-business:

• Make your website a good e-commerce site: Use advanced shopping cart CMS to build your website/blog. 
• Use customer friendly shopping cart: Each and every drop downs should be visible.
• Categories your products: Based on the generation, price, colour & style make your catalogue.
• Shipping & other delivery options: Use a secure delivery option to deliver the products. FedEx, BlueDart, DHL, etc are few top courier companies.
• Use quality images to display: Properly use the image alt tags.
• Google product submissions are IMPORTANT: Amazon, e-bay and there are many e-commerce sites where you can submit your products.
• Use social media platform wisely: Offers, Discount coupons are valuable tools for social media marketing.

Let me know if there is any concern.

Metadata:

A data about data; it provides the information about data generator. It helps to understand the information that has been stored in a particular Data Warehouse. Meta Description and Meta Keywords provides detailed information about webpage|blog. Below is the example: a article may include metadata that provides a complete information about that particular article.

Do I require to keep Metadata?
Yes, it will help you to find your required data from the Data Warehouse. It'll reduce your search time, easy to understand and very important you can store it in a particular format.

Follow simple steps to stay ahead.

Below are 10 steps to improve your site’s SEO so that your business can make its mark and rise to the top of the search page.

1. Content- You website content should be up to date and added frequently. In addition, be sure that your content includes the terms and long tail phrases that are relevant to your site.

2. Metadata- Be sure that these contain descriptive keywords that are associated with your site. However, be careful not to overdo this it will have a counter productive effect!

3. Page Title- This is one of the most important elements of SEO. Be sure that, it should relevant, concise and contains keywords.

4. Header Tags- These help search engines select the key elements of the text. Use H1 for page or article titles and H2 or H3 for introductions/paragraphs.

5. Alt Attributes- These are typically used to indicate pictures or graphics.

6. Title Attributes- This is used to provide additional information for text or images. It is also used as an alternative to the Alt attribute.

7. Sitemap- This allows Google to know about the website’s pages and make certain that the site is crawled by search engines.

8. Links- These are a prime way to build a site’s visibility. However be sure that links are built “naturally” rather through practices such as submissions to link directories or link buying.

9. URLs- Be sure that your URL (domain name) is search engine friendly and contains relevant keywords.

10. Social Media- Be sure to take advantage of the real-time searches afforded by promoting your website on sites like Twitter and Facebook.

Local SEO.

Local SEO is a modern form of search engine marketing. It often called as geo-specific optimization. Here the target market is limited and customer too. However, it's worthy if your investment is low, and you want a long-run business. To run a successful local business, you don't need to be a Internet savvy. Your product/service knowledge and references are the key factors of a Local SEO campaign. Below are the details:

You should have knowledge about:

Product/Services' knowledge:
One must have knowledge about his product/services. You need to understand what is your USP. I mean you can't sell if you don't know what to sell.

Key terms:
You need to do some homework before targeting any key term for your business. Key terms are very vital, when we're talking about Local SEO. This you can do; analyze the client feedback forms, ask them where they found your details or which term, they tried to find your business? All these terms can be a valuable key phrase for your local business. For example: "catering services" & "catering services in Singapore".

References:
Need to understand who are your references. Online, a competitor can be considered as a valuable reference. You should have knowledge about your competitors and supportive business. All you need to do is to collect the information from your customers, and finding the alternative they are looking for.

If you've all these above info, you can do your own Local SEO campaign. Below are 10 IMP tips for you:

1 - Find out the best keyword for your business.
2 - Use articles and pics to pass the info to the visitors.(Video is useful)
3 - Only Google is not enough, need to target the local market favorite search engines.
4 - Give importance to your contact information.
5 - Update your WHOIS record for the better results.
6 - Submit your website links to local directories.
7 - Use language converter if required.
8 - Offline promotion should be highlighted online.
9 - Use client feedback forms to collect the info.
10 - Social media platform is useful.

Now go and grab the market!!!

Content is the King.

In online Marketing industry, it’s all about the content. Web content is much more than simply what exists on your Web site. It’s really anything that’s shared anywhere online that represents your business.

• Articles are search engine-friendly.
• It can generate web site traffic.
• It can help you get exposure.
• It let you create a strong relationship with your readers.

Do and Don't:

1. Always begin by ...using a thought-provoking problem or bold statement.
2. Never make your article too long.
3. You should not turn your written article into a big product sales message.
4. You should never overly cram keywords and phrases into the articles.
5. Discuss ideas that you're experienced in or you have expertise in.
6. Do proofread your article.
7. You should always include a professional bio box with your article.
8. Regularly write articles and submit them to directories and websites.
9. Pay attention to your article statistics.

 Keep updating me!!!