Examine SEO consultants, before engaging them to help you with your SEO

There are lots of SEO companies and freelancers ready to reach you to offer SEO services. However, be sure to examine their knowledge before asking them to help you.  If you hire a worst partner, the result will be same (No wonders). Some partners may produce the result, but consistency is important.  They don't own Google, and no one can give the guarantee on its algo updates.

I'm not earning through my website, why should I need SEO for it!!

Recently I got a interesting query from one of my client- why she'll perform SEO for her website, when its not the bread and butter?
Really interesting: I used to avoid such queries always, as to convince her I've to start from the scratch.
Well this is bull sheets- It doesn't mater what/how much your website is earning!! At-least Google is not considering the same.