After serving 2yrs in online marketing industry, I've found it difficult to answer the queries on the time frame. I personally believe; every website marketing requirement is different. How one strategy will work for all? The fact is, there is no certain strategy that'll zoom your online presence.
Let's simplify it:
SEO is combined activities of smart and hard works. You need to be sharper enough to catch each marketing opportunities, and the same time you've to make sure to spent adequate time to implement them. You can't market all your products in just one line. You've to develop a strong SEO strategy, which should look natural and more comprehensive. Moreover, you should consider the online marketing risks. That means you need to make your SEO strategy flexible enough to handle the uncertain Google creatures.
I don't know. However, I can guide you to develop one comprehensive strategy. Let's began with phases;
Phase 1:
On-site and On-page SEO: These two terms (On-site & On-page) are similar to each other, but with some twist. The On-site SEO refers to the activities which make your website more visitors friendly, and less SEO friendly. The same time On-page SEO activities make your website more search engines friendly, and index-able. This phase has a time limit, and can be calculated prior to the campaign.
Phase 2:
Keyword selection and Off-page link building: These are two different services, but relevant to each other. If you don't choose the best keyword for the campaign, you'll never get the benefit out of SEO activities. Hence, select the best keywords to target. Once you finalize the keywords, you can go for the off-page promotion. Here, you do link building. Make sure your link building strategy must look natural to Google. The less footprint you left, the better will be your result.
Phase 3:
Local SEO and SMO: Again these two are different services, but these services can really help you to grow your online presence. Local SEO service will help you to boost your local presence. On the other side, SMO will boost your social status. Remember, more people more value. If people can engage them shelves on your social pages, you can expect unique visitor to your money site.
This way, you can easily track your campaign progress and out comes. You can save your money, and most importantly time.
Let's simplify it:
SEO is combined activities of smart and hard works. You need to be sharper enough to catch each marketing opportunities, and the same time you've to make sure to spent adequate time to implement them. You can't market all your products in just one line. You've to develop a strong SEO strategy, which should look natural and more comprehensive. Moreover, you should consider the online marketing risks. That means you need to make your SEO strategy flexible enough to handle the uncertain Google creatures.
What should be the strategy?
I don't know. However, I can guide you to develop one comprehensive strategy. Let's began with phases;
Phase 1:
On-site and On-page SEO: These two terms (On-site & On-page) are similar to each other, but with some twist. The On-site SEO refers to the activities which make your website more visitors friendly, and less SEO friendly. The same time On-page SEO activities make your website more search engines friendly, and index-able. This phase has a time limit, and can be calculated prior to the campaign.
- On-site SEO: Canonical Issue, Robot.txt, Customized 404 error page set up, Breadcrumb Navigation, Spider-friendly Navigation, IP validation, etc.
- On-page SEO: Meta Data, Sitemap creation, Newsletters Section, Duplicate Content Fixing, Anchor Text Linking, etc.
Phase 2:
Keyword selection and Off-page link building: These are two different services, but relevant to each other. If you don't choose the best keyword for the campaign, you'll never get the benefit out of SEO activities. Hence, select the best keywords to target. Once you finalize the keywords, you can go for the off-page promotion. Here, you do link building. Make sure your link building strategy must look natural to Google. The less footprint you left, the better will be your result.
- Keyword analyzation: Competitor keyword analysis, keyword proximity analysis, Local Keyword Research etc.
- Off-page link building: Article Submission, Directory Submission, Press Release, Search Engine Submission, Social Book Marking.
Phase 3:
Local SEO and SMO: Again these two are different services, but these services can really help you to grow your online presence. Local SEO service will help you to boost your local presence. On the other side, SMO will boost your social status. Remember, more people more value. If people can engage them shelves on your social pages, you can expect unique visitor to your money site.
- Local SEO: Location Based Blogs, Location Based Meta Tags, City Search, Local Business Directories, Location Based Landing Pages, etc.
- SMO: Facebook Marketing, Twitter marketing, etc.
This way, you can easily track your campaign progress and out comes. You can save your money, and most importantly time.
