SEO for Product Base Website:

SEO is the process to rank a website on top listing of any search engine for the buyer's keywords. Every website and their purposes are different. Looking to the business you need to select the marketing strategy.  You can't run a campaign for the sake of marketing only.

Does your on-line business need marketing campaign?

Yes, if you're a on-line approacher. Every business needs an effective marketing strategy and same your web-business too. Need to know what strategy will work. It may be SEO, SMO, E-mail Marketing & Anything.

Does your business need SEO?

Yes, if you're completely focusing on the organic traffic. Service based sites need client testimonials and references to complete their marketing strategy. Where product base sites need good product reviews and competitive pricing.

SEO strategy for Product base web-business:

• Make your website a good e-commerce site: Use advanced shopping cart CMS to build your website/blog. 
• Use customer friendly shopping cart: Each and every drop downs should be visible.
• Categories your products: Based on the generation, price, colour & style make your catalogue.
• Shipping & other delivery options: Use a secure delivery option to deliver the products. FedEx, BlueDart, DHL, etc are few top courier companies.
• Use quality images to display: Properly use the image alt tags.
• Google product submissions are IMPORTANT: Amazon, e-bay and there are many e-commerce sites where you can submit your products.
• Use social media platform wisely: Offers, Discount coupons are valuable tools for social media marketing.

Let me know if there is any concern.

Domain Redirection

Do you want to redirect your OLD website to the NEW trendy one? 

Let's understand it:

You've shifted your house to a new address and you want to convey your new address to your friends and relatives. Only you need to do is replace your old address with the new one. Shifting your house doesn't mean changing it's infrastructure too. Same with your website, you need to replace your web Id only.

You've a good NEW website with trendy crazy look and you want to use the website as Prime one. Be sure to follow the necessary steps to give it the same performance what the old one has.

1. Redirect your OLD domain name to the NEW one.
2. Pick only one Url name as your proffered canonical destination.
3. Make sure to re-indexed the old indexed pages.
4. Use the server-side 301 code accordingly.
5. Build fresh links for the new one, old links will remain as it is.

In the initial stage the result may vary. However, it'll not affect much as you've a complete new site for your visitors.

Effective SMO Strategy

SMO is effective if you're following a right strategy. Social Media is the platform where you can engage your customers and also can reach to your potential customers. People love to spent time over the social media sites, just you need to reach them. posts, videos, comments, likes and pages are the most common ways to reach your customers.

Your SMO strategy should based on your business:

Set your goal:
What you want to achieve through this campaign? You better set your goal first. People use social media sites to share, chat, comment, posting there thoughts & many more. Always remember, they all are not there to promote their business. So, set your goal based on your business requirements.

Identify your target market (Make categories):
Based on your business requirements set your target market. You can categories your market, as:

Youth specific
Old specific
Corporates specific
Events specific, etc..

Develop your contents and strategy focusing your business requirements and market. Contents should be categories as per the target markets.

Set your metrics to measure the results:
Time is the most valuable component when we are planning for a better SMO strategy. Make sure you've set your metrics to measure the improvements also at the same time make it flexible. This will help you to change your strategy when you're not getting result from it.

Implement the strategy:
What you need is the TIME. Social Media Optimization is time taking and needs unique efforts. You must post your contents regularly, so that visitors should have enough to read. The more you can engage visitor, more you'll get the potential customer.

Constant monitoring:
Monitor your efforts and based on it change/keep using the strategy.

Build your SMO strategy now!!

Social Media Optimization [SMO]

Social Media Optimization:

Social Media Optimization (SMO) is the most essential marketing strategy which can give your business a new BRAND!!

Facebook, Twitter, Google+ & Stumbleupon.etc. These are couple of known social media popular sites which can build your online traffic strong. Other social media platforms are valuable too. Through SMO you can reach to your potential customer and can help your business to get online popularity.

Wondering How?

Here we go:

1 - Create your Business profile.
2 - Give it a professional look.
3 - Post your content regularly.(Be professional with your contents always)
4 - Reach your customers.
5 - Get their feed backs.

Make your SMO strategy:

1 - Set your Goal.
2 - Identify your target market(Make categories)
3 - Set your metrics to measure the result.
4 - Implement the strategy.
5 - Constant monitoring.

Plan your strategy now. Need help!!

Metadata:

A data about data; it provides the information about data generator. It helps to understand the information that has been stored in a particular Data Warehouse. Meta Description and Meta Keywords provides detailed information about webpage|blog. Below is the example: a article may include metadata that provides a complete information about that particular article.

Do I require to keep Metadata?
Yes, it will help you to find your required data from the Data Warehouse. It'll reduce your search time, easy to understand and very important you can store it in a particular format.

Keyword:

It is the term in your web content that makes it possible for people to find your site via search engines. When you're thinking to optimize the website organically, be wise enough to choose the right keywords. There are lots of free tools available to find out the keywords. You can use them to find the keywords, Google adword keywords tool is an easy example. You can also purchase paid tools too. However, be careful when you're selecting any term as your prime keyword.

Keywords

How you'll find the best keyword without using the tools?

A good keyword can be any term that is related to your web-business. Below are some suggestions to find the best keywords:

Products or services: Have to understand that service market is the way different than the product market. So, be sure what you're offering and based on it find the terms which are related to your sector.

Any brand names in use: If you're selling any branded product or services, you can use their brand name along with your selected term. Never use an only brand name as your keywords as you'll never target it. Branded company not only does online promotions but also do offline promotions.

Location: Must look at the location. What should be your target market? If you want to target local market, have to use the local keywords. Branded keywords never give you the satisfactory results as they are meant for global market.

Your USP: You know your business better than others, know the USP of your business. Select the term which will reflect your web-business USP.

Always remember keywords will give you ROI, if that is relevant to your web-business.

Follow simple steps to stay ahead.

Below are 10 steps to improve your site’s SEO so that your business can make its mark and rise to the top of the search page.

1. Content- You website content should be up to date and added frequently. In addition, be sure that your content includes the terms and long tail phrases that are relevant to your site.

2. Metadata- Be sure that these contain descriptive keywords that are associated with your site. However, be careful not to overdo this it will have a counter productive effect!

3. Page Title- This is one of the most important elements of SEO. Be sure that, it should relevant, concise and contains keywords.

4. Header Tags- These help search engines select the key elements of the text. Use H1 for page or article titles and H2 or H3 for introductions/paragraphs.

5. Alt Attributes- These are typically used to indicate pictures or graphics.

6. Title Attributes- This is used to provide additional information for text or images. It is also used as an alternative to the Alt attribute.

7. Sitemap- This allows Google to know about the website’s pages and make certain that the site is crawled by search engines.

8. Links- These are a prime way to build a site’s visibility. However be sure that links are built “naturally” rather through practices such as submissions to link directories or link buying.

9. URLs- Be sure that your URL (domain name) is search engine friendly and contains relevant keywords.

10. Social Media- Be sure to take advantage of the real-time searches afforded by promoting your website on sites like Twitter and Facebook.

Local SEO.

Local SEO is a modern form of search engine marketing. It often called as geo-specific optimization. Here the target market is limited and customer too. However, it's worthy if your investment is low, and you want a long-run business. To run a successful local business, you don't need to be a Internet savvy. Your product/service knowledge and references are the key factors of a Local SEO campaign. Below are the details:

You should have knowledge about:

Product/Services' knowledge:
One must have knowledge about his product/services. You need to understand what is your USP. I mean you can't sell if you don't know what to sell.

Key terms:
You need to do some homework before targeting any key term for your business. Key terms are very vital, when we're talking about Local SEO. This you can do; analyze the client feedback forms, ask them where they found your details or which term, they tried to find your business? All these terms can be a valuable key phrase for your local business. For example: "catering services" & "catering services in Singapore".

References:
Need to understand who are your references. Online, a competitor can be considered as a valuable reference. You should have knowledge about your competitors and supportive business. All you need to do is to collect the information from your customers, and finding the alternative they are looking for.

If you've all these above info, you can do your own Local SEO campaign. Below are 10 IMP tips for you:

1 - Find out the best keyword for your business.
2 - Use articles and pics to pass the info to the visitors.(Video is useful)
3 - Only Google is not enough, need to target the local market favorite search engines.
4 - Give importance to your contact information.
5 - Update your WHOIS record for the better results.
6 - Submit your website links to local directories.
7 - Use language converter if required.
8 - Offline promotion should be highlighted online.
9 - Use client feedback forms to collect the info.
10 - Social media platform is useful.

Now go and grab the market!!!

Content is the King.

In online Marketing industry, it’s all about the content. Web content is much more than simply what exists on your Web site. It’s really anything that’s shared anywhere online that represents your business.

• Articles are search engine-friendly.
• It can generate web site traffic.
• It can help you get exposure.
• It let you create a strong relationship with your readers.

Do and Don't:

1. Always begin by ...using a thought-provoking problem or bold statement.
2. Never make your article too long.
3. You should not turn your written article into a big product sales message.
4. You should never overly cram keywords and phrases into the articles.
5. Discuss ideas that you're experienced in or you have expertise in.
6. Do proofread your article.
7. You should always include a professional bio box with your article.
8. Regularly write articles and submit them to directories and websites.
9. Pay attention to your article statistics.

 Keep updating me!!!