SEO is the process to rank a website on top listing of any search engine for the buyer's keywords. Every website and their purposes are different. Looking to the business you need to select the marketing strategy. You can't run a campaign for the sake of marketing only.
Does your on-line business need marketing campaign?
Does your business need SEO?
SEO strategy for Product base web-business:
- Make your website a good e-commerce site: Use advanced shopping cart CMS to build your website/blog.
- Use customer friendly shopping cart: Each and every drop downs should be visible.
- Categories your products: Based on the generation, price, colour & style make your catalogue.
- Shipping & other delivery options: Use a secure delivery option to deliver the products. FedEx, BlueDart, DHL, etc are few top courier companies.
- Use quality images to display: Properly use the image alt tags.
- Google product submissions are IMPORTANT: Amazon, e-bay and there are many e-commerce sites where you can submit your products.
- Use social media platform wisely: Offers, Discount coupons are valuable tools for social media marketing.
Let me know if there is any concern.