Below are 10 steps to improve your site’s SEO so that your business can make its mark and rise to the top of the search page.
1. Content- You website content should be up to date and added frequently. In addition, be sure that your content includes the terms and long tail phrases that are relevant to your site.
2. Metadata- Be sure that these contain descriptive keywords that are associated with your site. However, be careful not to overdo this it will have a counter productive effect!
3. Page Title- This is one of the most important elements of SEO. Be sure that, it should relevant, concise and contains keywords.
4. Header Tags- These help search engines select the key elements of the text. Use H1 for page or article titles and H2 or H3 for introductions/paragraphs.
5. Alt Attributes- These are typically used to indicate pictures or graphics.
6. Title Attributes- This is used to provide additional information for text or images. It is also used as an alternative to the Alt attribute.
7. Sitemap- This allows Google to know about the website’s pages and make certain that the site is crawled by search engines.
8. Links- These are a prime way to build a site’s visibility. However be sure that links are built “naturally” rather through practices such as submissions to link directories or link buying.
9. URLs- Be sure that your URL (domain name) is search engine friendly and contains relevant keywords.
10. Social Media- Be sure to take advantage of the real-time searches afforded by promoting your website on sites like Twitter and Facebook.
1. Content- You website content should be up to date and added frequently. In addition, be sure that your content includes the terms and long tail phrases that are relevant to your site.
2. Metadata- Be sure that these contain descriptive keywords that are associated with your site. However, be careful not to overdo this it will have a counter productive effect!
3. Page Title- This is one of the most important elements of SEO. Be sure that, it should relevant, concise and contains keywords.
4. Header Tags- These help search engines select the key elements of the text. Use H1 for page or article titles and H2 or H3 for introductions/paragraphs.
5. Alt Attributes- These are typically used to indicate pictures or graphics.
6. Title Attributes- This is used to provide additional information for text or images. It is also used as an alternative to the Alt attribute.
7. Sitemap- This allows Google to know about the website’s pages and make certain that the site is crawled by search engines.
8. Links- These are a prime way to build a site’s visibility. However be sure that links are built “naturally” rather through practices such as submissions to link directories or link buying.
9. URLs- Be sure that your URL (domain name) is search engine friendly and contains relevant keywords.
10. Social Media- Be sure to take advantage of the real-time searches afforded by promoting your website on sites like Twitter and Facebook.
