What are the types?
Based on the competition and search value keywords have 4 categories:Branded keywords-
These are the type of keywords whose search value and competition both are High. If you're targeting these keywords, be sure that you'll have long Campaign duration. Your investment will be HUGE, and so the TRAFFIC too. That doesn't necessarily mean that, you'll have all your potential leads on your website Landing page. It'll only give you the assurance on the percentage of Traffic flow. Some of the samples are: Mobile phones, Electronic goods, Mango fruit, etc.
General Keywords-
These keywords will also give you good traffic. However, these keywords has medium/less number of competitions These can be achievable within the time frame and often Predictable. Based on the business you can select your keywords from these categories. Some samples are: Buy mobile phones, Buy electronic goods, Buy mango fruits, etc.
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| Keyword Type Chat |
Short keywords-
These are mostly one or two words. They can be from branded groups as well general groups. They might have huge competition and less too. Some samples are: Mobile pricing, FMCD, Fresh fruits, etc.
Long tell keywords-
These keywords are good for the business point of view. They'll give you real traffic in quick time. They are more than two words and genuinely long. Some of the samples are: Buy mobile phones online, Limo services for Neywork, Buy fresh fruits online, etc.
Keywords are vital for the web business, be sure you're targeting THE RIGHT ONE for your website.
