Three-way link Building

Three-way link exchange is a traditional SEO method, commonly use for driven traffic and improve the ranking. In some point, Google considers it as a disavows to link guidelines. Most of the webmaster still like follow this traditional link building technique, as they've legitimate cases to do this.

What is three-way link building? 

Building the link between three different websites is known as Three way/Triangular link. Let's take an example:

Three-way link building

Site A and B is owned by you, and C has requested A to build a link with C. Now; you'll keep a link from C and will provide a link from B. This is how it's done.

What benefit will be there?

This technique is help full only if you've got the right way and reason to do this. There're more than 80 parameters to build link and if your three-way link also satisfies all these parameters, you've a right reason to do so. This in return, improves website's PR and as traffic as well.

Should I use it?

Recently, I got a quarry about three-way link building; "Does three way linking really work these days, I thought Google frowns on this practice?". I should be honest, No Google never frowned these links. Google has only introduced some guidelines, to improve its quality. However, most of the webmasters and SEO companies manipulate to build these links. I would recommend asking your service provider to share their link building strategy with you, so that you can also judge their credibility.

As I've stated above, the real problem is with the BlackHat SEO guys, who really thought they are smarter than Google. Actually, most of them have lots of spammy sites to provide you spammy links. If the primary site is not linked and commonly built to provide support to their main site, then there is huge chance of getting a spammy link on your site. It will not affect the SEO service providers, if one site crashed by Google. So, what about your link? They are just not in existence. You'll never get benefit out of it. The worst is, you'll get a post campaign report with customized templet to justify the $$ you've spent in it.

P.S: Every single links are valuable, if you've naturally earned them. Most look after the relevancy!! 

Online sale is not an easy job

It's tougher than the traditional form of selling. Being an online sales person, I found it interesting and very comprehensive process of learning. Sale is always a combine activity of good product/service knowledge and sharp presence of mind. If you know the rule, you can sell anything. 

Definition: May be you can Google it.

Let's proceed with some funny simple ideas: 

# Read it: A through knowledge about the product/services is most important. How can you sell a product which you don't even know? You must know the product before you go to sales it. This will give you an idea about your customer/client.

# Listen: The quieter you become the more you are able to hear. Listen to your perspective, understand the requirements. However, it doesn't always necessary to allow your prospective speak more. [will come to it later] 

# Address: Try to address the prospective's queries if that belongs to both of your interest. Be careful, non-sense is not allowed!

# Match the requirements: Be sure, if you're not able to match your product with perspective's requirements, you can't win. Here the product knowledge helps to get the sales done. 

Sale is never the end process, but a new relation. 

Penguin is not cute enough for black hat SEO

New google penguin update has recently released and if your result is affected by penguin 2 and you've not taken any prevention, then this update is going to hurt your website even MORE.

The early update of penguin 2 was about link spamming, and it has been also renewed this time with penguin 4. According to Kutt, this update will bring the clean site on the ranking. This time it will impact 2.3% queries.

What to do if your website is in "Hit List"?

This update is going to hurt your website for sure. This update is not about new links that you've built now; old links are also included in it. So, if you’ve been building links without following Google Webmaster Guidelines, then you now have even more reasons to stop.

Make sure your link building strategy is clean and must look natural. High quality content has still greater value than others. Authoritative links can be the great advantage. A detailed audit of your old links must be needed. You need to go deep into each and individual link to make sure it was according to the Google Webmaster Guidelines, when it was first indexed by any search engine.

Real SEO companies now can have enough work, and spammer will have enough questions to address.

One Languaze One Website Or Two Languaze One Website

What is good? Different website for different languaze or a multilinguist website is better idea!!

If you've enough time to market your each website, than I would suggest to use different website for each languaze. It will also help you to build and grow your local market too.

You need enough content in different languaze to market your websites. You can't use same content for every website by only translating it to your desire languaze. It's simply called duplicating the contents, a unprofessional way to market your website.

It's also help you to minimize your website on-page and on-site issues. With a Multilinguist website you can't fix all the technical error as few of them are really helpful. Mark up validation may show you numbers of error, however it's not a ringing bell.

The next factor is linking; what strategy you need to follow to build your links? You've a non-English site and you're targeting the SE's based on the region, only because you've used specific languaze to reach your target audience. You can develop different contents to generate the links and specially you need anchor text with specific languaze. This'll reduce your campaign time limit.

Considering the languaze, you can target the keywords. I mean, this is really wise to target the local keywords to market your offerings. You can't go for only English keywords, when you've a non-English website.

Hence, I'll recommend to use different website for different languaze only when you've enough time to market it.

Select the best keywords for the SEO campaign

Following to my April 11th blog post, below are some easy techniques for layman to identify the best keywords for the SEO campaign.

Meta elements are very important from search engine point of view. These are not displayed on the website, but helps the crawler to understand the websites offerings. To identify these elements, one need to go into the  website source code. Follow the below steps:

Step-1

Open the website on your preferred browser and hit the CTRL+U to get the website's source code. You'll get a new tab with the address: view-source:http://www.Domain.com

Step- 2

Use the CTRL+F to open the search box and type "keyword" to get the list.

Website Source Page

Considering these keywords for optimization is NOT always a wiser decision.

These are the good keywords to target, but as I've already mentioned "select the best for the campaign". However, by using these keywords you can get a preferred keywords list. Follow the below steps:

Step- 1

Open the Google keyword tool: https://adwords.google.com/o/KeywordTool‎
You'll get a page like this:

Google Adwords Tool

Step- 2

Put the requested data; Word or Phrases, Website & Category. Hit the enter key to get the list.

Step- 3

You can refine the search by using the Advanced Options and Filters options.

Advanced Options and Filters

Step- 4

Wisely select the keywords from the list. Check out their Competition  Global Monthly Search and Local Monthly Search.

Keywords List

Select the keywords from the list which are relevant to the website offerings.



This kind of tools are helpful, but it's not recommendable. Most of the SEO companies can fool you by providing you a keyword list by using these tools. Please read the website content, the offerings, and other important elements to find the best keywords to target.

Try this and let me know, if you've got any questions for me.