What is three-way link building?
Building the link between three different websites is known as Three way/Triangular link. Let's take an example:
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| Three-way link building |
Site A and B is owned by you, and C has requested A to build a link with C. Now; you'll keep a link from C and will provide a link from B. This is how it's done.
What benefit will be there?
This technique is help full only if you've got the right way and reason to do this. There're more than 80 parameters to build link and if your three-way link also satisfies all these parameters, you've a right reason to do so. This in return, improves website's PR and as traffic as well.
Should I use it?
Recently, I got a quarry about three-way link building; "Does three way linking really work these days, I thought Google frowns on this practice?". I should be honest, No Google never frowned these links. Google has only introduced some guidelines, to improve its quality. However, most of the webmasters and SEO companies manipulate to build these links. I would recommend asking your service provider to share their link building strategy with you, so that you can also judge their credibility.
As I've stated above, the real problem is with the BlackHat SEO guys, who really thought they are smarter than Google. Actually, most of them have lots of spammy sites to provide you spammy links. If the primary site is not linked and commonly built to provide support to their main site, then there is huge chance of getting a spammy link on your site. It will not affect the SEO service providers, if one site crashed by Google. So, what about your link? They are just not in existence. You'll never get benefit out of it. The worst is, you'll get a post campaign report with customized templet to justify the $$ you've spent in it.
P.S: Every single links are valuable, if you've naturally earned them. Most look after the relevancy!!
